Fashion Hangtag Design

Hangtags, like business cards, are often the first impression a designer can make; but unlike business cards, which must be handed out, the hangtag is literally connected to a product. A hangtag must present a brand's identity in an instant. This comprehensive volume is the first to fully explore the most creative in contemporary fashion, design, craft, and package hangtags and present these functional and small-scale works of art as inspiration to the reader. The sheer ingenuity within the creative community is illuminated by the many techniques found within this book, including lenticular printing, screenprinting, drawn metal, printing on salvaged vintage book pages, hand drawn typography, laser cutting, paper folding, embroidery, letterpress, embossing, debossing, and die cutting.